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The Royal Mint, not content with its monopoly in producing new sovereigns, has for some years now been buying mintmark sets of sovereigns from the numismatic trade, and marketing them to its "Coin Club" members (customers) at exorbitant prices. Sadly because most of its customers are not coin collectors, but ordinary members of the public who, for some reason, appear to trust the Royal Mint.
As we wrote this, the Royal Mint's latest price on its George V mintmark collection was £1,245! We should point out, in mitigation, that the Mint's collection does come in a quite impressive wooden box, with each coin in its own capsule, and with an informative booklet / certificate. At a pinch, the presentation might be worth as much as £50, but on the negative side, the quality of some of their coins is rather variable. We have the advantage of having seen a number of the Royal Mint's sets, so we know their typical grades. Some of their coins would not even make it into our lowest grade / price. Otherwise their sets are closest to our lowest graded set.
Even our most expensive set is £350 less than the Royal Mint's offering. Perhaps we should increase our prices, but we just can't bring ourselves to charging rip-off prices.

Examples
There are many other examples we could quote of Royal Mint pricing being, in our opinion, very high. Here are a selection:

• Sovereign Mintmark Collection - by The Royal Mint - in Wooden Box
  Classic seven coin mintmanrk collection, but our own is better for less money!

• George V Sovereign Mintmark 7 - Coin Collection - by The Royal Mint - in Wooden Box
  Exactly the same as the classic mintmark set with slightly different packaging.

• Three Monarchs The Sovereign Mintmark Set by The Royal Mint
  Twelve sovereigns, giving examples of three monarchs, Old Head Victoria, Edward VI, and George V, and four different mints, London, Melbourne, Perth & Sydney. Omits Canada, India and South African mints.

• The Sovereign Century Collection by The Royal Mint
  Partial type set from 1901 to 2000. Omits coins which our own type sets include.

• Mints & Monarchs Gold Sovereign Collection
  Eight sovereigns displaying seven different portraits, from Victoria Youn Head through to Elizabeth II, and all eight mints including Llantrisant. In very posh box.

• 1957 to 2007 25 Coin ER II Diamond Wedding Gold Sovereign Collection
  Save at least £1,000 on this collection, or buy our own and save even more.

• Gold Portrait Collection of Queen Elizabeth II Gold Sovereigns by The Royal Mint

• Gold Portrait Collection of 3 Queen Elizabeth II Gold Sovereigns by The Royal Mint

• The Historic Sovereign Collection - by The Royal Mint
  

Better Coins for Less!
Buy from us, and you will get better coins for less money.